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Selling Social Media As An Essential Marketing Strategy

It’s hard to imagine life before social media. Dramatic? Yes, but it’s true. And the same can be said for business. In the past few years, social media has become an integral platform for brand...

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10 Hacks for Your Next Radio Commercial

Radio, on and offline, is still a great media value for reaching target demographic groups and building frequency. And Internet radio, which reaches an estimated 47% of all Americans, is fueling the...

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Splice words together for unique brand names

Have you tried to buy a domain name for a website lately? Then you know exactly what we’re talking about. Like a Vegas slot machine, you plugged dozens of names into a domain lookup service. Sometime...

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Rocking It With High Lifetime Value Customers

Rocking It With High Lifetime Value Customers The reward system for CEOs and CMOs is heavily structured toward short-term (quarterly) revenue and ROI. And the degree of success is often determined by...

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Is Your Brand Truthy?

Why smoke and mirrors, misdirection and just plain lying don’t work anymore. The age of marketing enlightenment is upon us. It’s official buzzword is authenticity, and it’s inconvenient brother is...

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Why You Should Stop Brainstorming Immediately.

“Without great solitude, no serious work is possible,”said Pablo Picasso Brainstorming has become the play for just about every corporate problem. It’s a feel-good and purposeful reason for people to...

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New insights on video length and influence.

It depends. Yes, we hear you groan. The time span for most online video is 15 seconds to three minutes. Length should be determined more by the video’s function. Is it a one-minute explainer, or a...

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Backyard Interview About Marketing Automation

The post Backyard Interview About Marketing Automation appeared first on .

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Introducing Blendercast, Ideopia’s Mini Podcast

Listen up! We’ve conducted interviews in Stinky’s pool hall, our president’s shower, and a wolf infested backyard to bring you a stimulating podcast blend of marketing news and completely unrelated...

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Mobile Web Compatibility No Longer Optional

It’s essential that every company has a gas station or a roadside stand on the mobile superhighway. Consumers are leaning hard on smartphones for critical  information about brands during the buying...

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